Miles Richardson, Professor of Human Factors and Nature Connectedness

University of Derby

As a psychologist, I ventured beyond my professional domain to address biodiversity loss. Despite being unfamiliar with biodiversity data, I explored it and created the biodiversity stripes in my personal time. These stripes visually represent species loss over time, making the abstract concept tangible.

My initiative gained global recognition, with the stripes adopted by the Nature Positive campaign and featured at major global environmental conventions. They received extensive media coverage and won the Best Environmental Cause Campaign at the Purpose Awards. The stripes also inspired future environmental campaigns and engaged millions online. All these actions were undertaken outside my regular job hours, demonstrating my commitment to sustainability that goes beyond my professional role.

My efforts have not only raised awareness about biodiversity loss but also inspired others to take action, making me a deserving candidate for the Sustainability Champion of the Year award.

What the Judges Thought

The origination, evolution and ongoing development of the biodiversity stripes initiative is fascinating.  Overall, the work carried out to date is hugely engaging and brings the ecological crisis into the sharp focus that it warrants.  The application presented by Miles demonstrates a highly impactful idea that has unlimited and expanding potential.
 

What it Means to Win

“We are delighted that the University of Derby’s Professor Miles Richardson has won a Green Gown Award in recognition of the work he has done to create the Biodiversity Stripes. We are extremely proud of the wide-reaching impact this is already having raising awareness of biodiversity loss across the globe.’

Vice-Chancellor Professor Kathryn Mitchell DL

Top 3 Learnings

1. Sometimes it takes a non-expert to venture into unfamiliar territory and tell an important story.
2. When something needs to be done, do it.
3. A simple blog with a great idea can quickly go global.